Brooklyn Soda Works is a small artisanal, draft soda company that was formed by an artist and a chemist in 2010. Today, they are on tap at several bars and restaurants in NYC as well as local markets. For this project, my goal is to rebrand  the Brooklyn Soda Works a brand language and advertising style to represent the unique and playful style of their craft, while also incorporating modern, diverse, and urban elements characteristic of their namesake and headquarters – Brooklyn, New York. A new visual branding system will help establish them as a serious novelty business in Brooklyn and beyond. By creating a fresh, modern brand language, the company will stand out amongst competitors and draw in new customers from a variety of demographics. Dive deeper into my strategy through the link below!